twist

Smappa: Mega host club with Lohas twist

Smappa: Mega host club with Lohas twist

Kabukicho is now full of ads for this new (?) host club called Smappa!, which seems a blatant rip-off of SMAP, the boy band now entering middle-age. The Smappa ad for Shun-kun above hilariously promises 夜のロハス, night-time lohas.

Lohas means Lifestyles of Health and Sustainability, and applies to a 30 something female demographic. What has made hairspray and men’s make-up sustainable? I think actually, like the club name, it is a blatant attempt to connect with larger pop culture themes (like a bad porn title that mimics a Hollywood blockbuster).

From their incredibly complete Smappa! website, I have borrowed these staff images. Scroll to the bottom to see their onsen/ryoukan holiday. These boys are well-documented. Check their Smappa website for more!

Smappa staff Smappa staff Smappa staff smappa_staff4 Smappa staff