Would five effeminate, overly-styled men fill your head with a desire to visit Japan and eliminate all memories of nuclear disaster and fall-out? That’s apparently the Japanese tourist authority dreams. One foreign resident designer laughed that few outside Japan would know the commercial charms of Arashi, and that the contexts are hard to understand for those with limited knowledge of Japan.
Who would be better? The womyn’s soccer team, Nadeshiko? The almost invisible Royal Family? The CEO of TEPCO (Tokyo Electric Power Company, owner & operator of the Fukushima nuke plant)? Pokemon?