tourist

Arashi welcomes foreign tourists back to Japan

Would five effeminate, overly-styled men fill your head with a desire to visit Japan and eliminate all memories of nuclear disaster and fall-out? That’s apparently the Japanese tourist authority dreams. One foreign resident designer laughed that few outside Japan would know the commercial charms of Arashi, and that the contexts are hard to understand for those with limited knowledge of Japan.

Who would be better? The womyn’s soccer team, Nadeshiko? The almost invisible Royal Family? The CEO of TEPCO (Tokyo Electric Power Company, owner & operator of the Fukushima nuke plant)? Pokemon?

Arashi promote Japan’s endless discovery in Seoul

This Seoul bus ad was spotted by a reporter based in Japan, who tweeted the photo with the message, “Just saw this at a bus stop in Seoul. Would these boys make you want to visit Japan?”

Was she joking?! Of course, these heavily groomed boys and their matching outfits will lure foreign tourists and their money.

It’s a two-way street now between Japan and Korea with boy bands being the enticing candy that drives commerce. “Endless Discovery” seems to be a win for the feminine publics!