Suntory

Red hair in futuristic factory tour

Because I was invited, I found myself in a Suntory beer factory tour. Of course, moe follows me throughout Tokyo. One of the tour mates had the most luminous red hair, piled thickly, widely, and just plain big-ly. I guess I was supposed to be watching the video, where the guy in the fancy hat explains just how Suntory makes such delicious beer. But in fact, I could not take my eyes off this hair-do, whose glory was magnified by the strange lighting.

アイ・ラブ・ベジ, or “Aye Rabu Begi”

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Suntory’s new drink offers human-plant romance as the backstory for a new vegetable drink. Father-in-law thinks Donna’s vegetable boyfriend is creepy looking.

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I am amazed at the tag line, アイ・ラブ・ベジ, or “Aye Rabu Begi.” This is supposed to be the Japanese way to say, “I love vegi.” No wonder Japanese, for all the years studying English and the media ubiquity of “foreign words,” have trouble communicating in English.

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