Thanks, Christophe, for sending me this video. I love its paper-based story telling, emo model, and setting in downtown Seoul.
This Seoul bus ad was spotted by a reporter based in Japan, who tweeted the photo with the message, “Just saw this at a bus stop in Seoul. Would these boys make you want to visit Japan?”
Was she joking?! Of course, these heavily groomed boys and their matching outfits will lure foreign tourists and their money.
It’s a two-way street now between Japan and Korea with boy bands being the enticing candy that drives commerce. “Endless Discovery” seems to be a win for the feminine publics!