sell

A quick rant about the Tokyo candidates for the Diet

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The good news about Japanese elections is that the campaign season is short. The bad news is that it is accompanied by vans and mega-phones spewing noise pollution everywhere.

And then there are the campaign signs. For local elections, at least you see different characters in different neighborhoods. These past weeks, these hideous Diet candidate posters have haunted me throughout Tokyo.

Starting at the top, how do white gloves obscuring your face express your character? Maybe she’s too clean to hold that dirty mike, or shake constituents’ dirty hands. Below this mom-focused candidate is in front of a corporate backdrop that makes me wonder if she’s selling home cleaners or personal hygiene products. Lastly, at the bottom is the pretty male actor with a smirk.

I wish they would all go to hell, or at least shut up and remove their faces from public places.

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JR sells Aomori dreams

JR is spreading the “moe” with its latest campaign to visit Aomori on its new bullet train (shinkansen) line. I love how they are reaching out to their feminine customers with an offer that their “first Aomori” can be a boy band star in a train uniform. Can he really be all of our “first Aomori”? Does he salute before or after the act? I think demand will be excessive.