As I’ve joked before, Tokyo has more than its share of strange building names, which seem to only increase in senselessness with the poshness of the neighborhood. I’ve ridiculed Movements, Zesty Minami-Koenji, Decent, and one of my favorites Cram Place.
This is a lovely modern apartment tower, lots of exterior raw concrete, beautiful balconies and views, a kindergarden on the ground floor, near good restaurants and mature trees, a place I would love to live in.
Yet, passing that name every day would be too much, right? “Selfista” reminds me of too English words: selfish, and self-fister which sounds like the master of an extreme sexual practice.