Rushing home on the last train Saturday night, I noticed this station agent, surrounded by machines and protecting himself (or protecting others) with his mask. There’s something undeniably moe about authority, masks and machines in one frame.
Kabukicho is now full of ads for this new (?) host club called Smappa!, which seems a blatant rip-off of SMAP, the boy band now entering middle-age. The Smappa ad for Shun-kun above hilariously promises 夜のロハス, night-time lohas.
Lohas means Lifestyles of Health and Sustainability, and applies to a 30 something female demographic. What has made hairspray and men’s make-up sustainable? I think actually, like the club name, it is a blatant attempt to connect with larger pop culture themes (like a bad porn title that mimics a Hollywood blockbuster).
From their incredibly complete Smappa! website, I have borrowed these staff images. Scroll to the bottom to see their onsen/ryoukan holiday. These boys are well-documented. Check their Smappa website for more!