backstory

アイ・ラブ・ベジ, or “Aye Rabu Begi”

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Suntory’s new drink offers human-plant romance as the backstory for a new vegetable drink. Father-in-law thinks Donna’s vegetable boyfriend is creepy looking.

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I am amazed at the tag line, アイ・ラブ・ベジ, or “Aye Rabu Begi.” This is supposed to be the Japanese way to say, “I love vegi.” No wonder Japanese, for all the years studying English and the media ubiquity of “foreign words,” have trouble communicating in English.

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