Softbank is bringing fun back to family

Softbank, one of Japan’s large mobile telephone companies, has a long-running ad series with an unusual family: an elegant mother, her husband who is a white dog (with the voice of Kitaoji Kinya), and two children, one of whom is African American.

The best thing about this series is that no explanation is given for the inter-species and inter-racial nature of the family.

Thanks to Kathryn of Project Me I learned about the latest ad in which kimono-clad grandma, the mother of the white dog, introduces her new husband, a very handsome and very young man, also wearing kimono. He’s played by Shota Matsuda.

6 comments

  1. Jared, you forgot to mention the most important fact : it’s the beautiful and legendary Ayako Wakao starring!!!!

    Another one here :

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