Shibuya 109-2 Fashion Pilgrimage

Last evening I made my fashion pilgrimage to Shibuya 109-2, the epicenter for o-nii-kei (お兄系) and gyaru-o fashion. Even though a few other foreigners (外人) were also lurking, it was impossible not to feel like an older pervert browsing the boutiques full of huge distressed hair, deeply tanned and impossibly skinny salesguys.

The boutiques feature black walls and ceilings, chandeliers, and loud rock and roll. The clothes range from glam rock to Ame-caji アメカジ (short for “American Casual”), with plenty of distressed pants, glitter skulls and guns, skinny jackets, surf and English references (e.g., Donuts & Coffee), and kilos of silver chains.

The photo above is supposed to represent the super-popular Ameri-caji アメリカジ. The publishers and wanna-bes seem blissfully unaware that looking like that in the U.S. would likely lead to name-calling if not violence.

No, I didn’t buy or even try anything on. I am about 25 kilos too heavy and 30 years too old to even try. I did buy a used copy of Men’s Roses on the way home (it’s a companion piece to Men’s Egg and Men’s Knuckle).

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  1. I just stick with UniQlo. It’s cheap, and I don’t look like I’m trying to hard when I wear their stuff. Besides, I can’t keep up with the Japanese guys; they’re way too on top of fashion. Some look pretty cool, though.

  2. In reality my clothes, too, are far more likely to come from UniQlo than Vanquish or Buffalo Bob. UniQlo is well-priced, comfortable, and features some sexy ads (hello, Asano Tadanobu 浅野忠信: I am 25 kilos too heavy and 25 years old for Shibuya 109-2 clothes. Still, o-nii-kei (お兄系) provides far more fantasy and inspiration!

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