Ladies lunch set

It’s common in Tokyo to see menus with Ladies’ Lunch (redi-su ranchi or レディースランチ). Italian, Indian, Japanese and other restaurants routinely offer this ladies’ choice.

Somehow I still get excited to see the sign, imagining all sorts of feminine indulgence. In reality, it just means a lunch menu set with one fewer course than the regular set menu, at a slightly lower price. And, yes, guys can order the “ladies set,” too, but maybe the owners hope men will want to order more.